Specifications include, but are not limited to: The Media Strategist will be responsible for obtaining and maintaining a detailed, professional understanding of the Detroit Media market platforms necessary to plan out a media schedule, creative development, and media buy and monitor all campaigns to provide accountability on each media buy and tactic. Such activity may include, but is not limited to: a. Devising, launching, and executing value-added, cost-effective marketing strategies. b. Developing engaging and memorable media campaigns and content that positively impact return on investment (ROI). c. Raising brand awareness and driving market expansion via innovative creative marketing, media pitches, media buying, and branding initiatives. d. Leveraging relationships with key stakeholders and media partners to achieve optimum marketing outcomes. e. Providing media expertise in delivering compelling communications and content across various platforms, traditional and new media/digital. f. Presenting recommendations for media plans with budgets identified by media type. g. Tracking and monitoring during the media buy to ensure proper placement, engagement, and activity. h. Employing a range of media buys and creative content including, but not limited to outdoor/transit, radio, digital, social media, and printing/mailings. i. Providing complete information on creative requirements in an appropriate time frame to meet deadlines. j. Creative work development when needed in support of ARPA educational and informational programs including but not limited to writers, graphic designers, editors, photographers, videographers, and animators. k. Ensuring proper creative is running/airing in identified time frames and is pointed back to the appropriate call to action provided. l. Preparing and submitting ongoing in-campaign reporting on any media analytics, with recommendations to improve.
