Specifications include, but are not limited to: Website design services and development for the City of Traverse City website, traversecitymi.gov. ● Navigation - Reorganization of current content with the addition of new content by creating drop down menus or other organizational tools with option to Navigation search for entire site on homepage and name anchors on applicable pages ● Modern Design – Develop an engaging design that promotes navigational ease ● Alerts & Notifications – Display alerts prominently with the ability to send via email or text to subscribers ● News/Project/Programs – Prominently display news items and upcoming/current projects/programs ● Homepage Feed – Provide a social media feed on homepage ● Department Pages - Develop departmental pages that better organize each department, more robust departmental pages, especially parks and recreation, ● Site Search – Internal site search engine and log of search terms ● Communication engagement - Opportunities for online community engagement
