The Contractor will provide professional, strategic marketing, branding, communications and media-placement services to assist the MWC in developing and implementing campaign/s that will address priority goals as stated above. Activities include, but are not limited to, marketing research, coordination, planning, writing, graphic design, photography, video production, radio and television public service announcement and advertising production, social and digital media planning and purchasing, and management of the existing website (Michigan Wildlife Council (hereformioutdoors.org). Writing, graphic design and production are for all media types: web, email, social media, video, print, radio and digital advertising. The work will involve meeting with MWC to review current research and campaign/s and make research-based strategic recommendations to achieve goals and outcomes. It will also include developing and implementing marketing plans to reach priority goals, using a variety of media appropriate for the audience and within budget. It would also involve communications coordination and media support for special projects. The Contractor will work in conjunction with MWC and the Michigan Department of Natural Resources (DNR).
