Specifications include, but are not limited to: Qualified vendors must offer in-house graphic design and creative development services/capabilities to ensure production of high-quality, timely deliverables outlined below: Graphics and Signage: Various digital and print graphics and signage will be required for projects such as banners, posters, flyers, sandwich signs posted in CATA facilities, transit cards installed in buses, decals, bus wraps, digital billboards, social media graphics, etc. NOTE: The CATA Website Hosting Agency handles all major website design, e-commerce and hosting services for CATA Brochures and Information Cards: Educational materials in both print and digital format will be required to promote CATA’s various products and services. Advertisements and Mailers: CATA sponsors and purchases ads in various media outlets to promote the agency, services and events which requires ad creation for print and digital publications, websites, mobile and digital billboards, direct mail pieces, TV and radio spots, etc. Digital Advertising: Create digital advertising with tracking metrics including search engine optimization, pay-per-click advertising, email marketing, Google search ads, social media advertising, broadcast (TV and radio) advertising, advertising on streaming services, online radio, mobile advertising, geofencing, influencer marketing, etc.
