The selected firm should be able to support the following services as needed: Strategic Communications Planning Defined process used to plan for comprehensive public relations campaigns Key/frequent tactics used to reach target audiences In-house graphic designer using Adobe software suite Media Relations Developed relationships with local and statewide media Draft and distribute press materials including op-ed and press releases Provide media response advice Crisis Communications Defined process to develop a crisis communications plan Support customer engagement and media responses during crises Stakeholder Engagement Support community outreach events Experience holding focus group research Advertising Placement Ability to support ad placement with local and statewide media (TV, newspapers, radio), cable networks, digital ads, social media, connected TV, online pre-roll, etc. Reporting and Evaluation Measure and evaluate the success of public relations campaigns and advertising placements
