Specifications include, but are not limited to: The responder should develop a proposed media plan for digital, online, social media, and print channels to reach the target audience (MSM in Twin Cities metro and Duluth areas with a focus on African American, non-Hispanic MSM) while optimizing reach and impressions as much as possible within the allotted ad budget. Tactics should include: Paid social media content. Ad placement. Content design. Targeted digital display ads. Dating app ads, including Grindr and Adam4Adam. Fact sheets/posters. Drink coasters in food and drink establishments. Given the estimated total budget of $135,000, for ad purchase and all responder work, create a high-level communications plan based on market experience to summarize realistic production/distribution goals. Any agency and production fees should be included in cost breakdown...
