Specifications include, but are not limited to: The primary objective is to inform potential students about Anoka Technical College, the programs/courses, and convert them to visit, apply, and register.; Develop site architecture and design considering audience needs and accessibility and usability standards and analytics. (Use research findings from 2017 and 2019); Develop site using both archived and revised content provided by Anoka Technical College. Migrate content from old site to redesigned site as selected by Anoka Technical College.; Establish guidelines for style and visual look for college website based on brand guidelines and messaging. All designs will utilize the color palette specified by Anoka Technical College and will reflect the overall brand.; Align all website sections under new architecture and design guidelines.; Provide numerous opportunities for staff, faculty and student feedback, and regular communication during site development. ; Review and recommend ongoing maintenance and development of website and associated staffing needs for future website development.; Provide file management and initial CMS: Umbraco, Evoq (DotNetNuke), Sitefinity, OMNI or similar, in support of .net development environment, system set-up and configuration.