Visit Meridian wishes to employ an outside firm to execute research culminating in a 3-5 year strategic plan. The scope of services listed below is not intended to be a comprehensive list of what the firm will provide. The final scope of services will be developed in collaboration with the selected firm. The selected firm’s responsibilities will include the following: • Identify and assess gaps in the area’s tourism infrastructure which, if filled, would position Meridian as a competitive, top-tier attraction, meeting, and leisure destination market. • Review and assess the current branding and existing marketing & communications strategy. • Create key performance indicators to measure and track goal achievement. • Identify potential new or enhanced tourism demand generators. • Strategize to enhance attractions, events or assets to drive demand. • Identify how tourism impacts the workforce and drives population growth. In order to achieve these responsibilities, the selected firm will: • Review the economic impact of Meridian’s tourism industry and supporting data. • Identify target markets, services areas and organizational strategies to enhance Meridian’s tourism industry. • Research various destinations that Visit Meridian can compare and benchmark itself against.
