Tupelo CVB wishes to employ an OOH advertising media specialist to focus on delivering a rideshare campaign through branded vehicles in geographic locations and during specified events. The scope of servies listed are not intended to be a comprehensive list of what the media specialist will provide. The final scope of services will be developed in collaboration with the selected media specialist. • Provide branded vehicle takeovers in Houston, Texas; Nashville, Tennessee; Memphis, Tennessee • Provide branded vehicle swarms at events including but not limited to the Houston Rodeo, Houston Rockets game, CMA Festival, Grand Ole Opry, Rock ‘n’ Roll Running Series, Beale Street Music Festival, DreamFest Weekend, and World Championship BBQ Cooking Contest. • Establish an event activation of branded vehicles at the Pilgrimage Music and Cultural Festival, September 27 – 28, 2025 in Franklin, Tennessee. • Provide comprehensive analysis that include third party impression verification, website conversions and attribution performance data, proof of installation and activation set up, and monthly campaign review reporting. List all third party resources used for impression verification. • A point of contact campaign and tourism specialist in the OOH rideshare space to provide for monthly analysis performance review and strategic planning.
