This RFP has been issued to seek qualified firms who have a working knowledge of the tourism industry and can demonstrate the necessary experience to produce messaging and advertising plan to reach a broad range of travelers. As the DMO’s agency the selected firm will be responsible for assisting in the development and support of Itawamba County Development Council’s website to maximize communication increasing awareness of Itawamba County’s three municipalities, Fulton, Mantachie, and Tremont. The website design will include microsite(s) and landing pages. Advertising will also include creating various collateral pieces, both for use as print and digital; and integrated marketing activities including digital marketing, traditional print, broadcast media, billboards and other relevant components. The selected agency’s responsibilities will include: Enhance the organization’s tourism status with a receptive, vivid, and easy to navigate website Website functionality requirements: Must be mobile responsive and designed to work across browsers and devices; Must have pages featuring each of the municipalities; Membership page including “How to Join” and a Membership Directory; Auto-generated map; Links to share content via email and social media on every page; Link to pay fees for special events (vendors, runners, etc.); Overall the website should be engaging, bold, and inspiring; Annual Support & Maintenance will include hosting, site testing, and maintenance; Staff training should include recommendations for ongoing website maintenance; Update print destination guides, brochures, rack cards, maps and other materials relevant Itawamba County and its municipality;
