Major objectives to be obtained through this project include: Implement a student search campaign to grow the pool of interested students and maximize application and enrollment in new markets. (Non-Resident students) Implement a marketing campaign to increase student yield and enrollment (Resident and NonResident students) Work may include, but is not limited to: Must be able to provide a well-constructed program for student search, messaging for campaigns, parent communication program support, financial aid/scholarship submission marketing support, benchmarking, national/local research and analysis of all programs showing their impact on admission, enrollment, and retention outcomes Must leverage multiple digital channels and deliver an experience personalized to prospective student and their parents. Must connect digital marketing to all aspects of engagement, nurturing a relationship from interest through enrollment using modern forms of advertising such as animation, gifs videos, videos, and motion throughout ads.
