Specifications include, but are not limited to: A. Monthly Base Services (JCParks) 1. Provide creative services related to the concepting, design and execution of the existing branding for JCParks including, but not limited to, branding and outreach promotional programs targeting the citizens of Jefferson City, MO and various other selected targets that can help accomplish the JCPark’s mission. 2. Develop creative content for websites, digital desktop and mobile platforms, email, social media, television, radio, magazine, newspaper, out-of-home, sweepstakes and promotions, cooperative promotional programs, and other forms of outreach designed for all the JCPark’s target audiences. This includes website maintenance as well as assistance with WordPress, troubleshooting, template design, etc. 3. Production responsibilities also include, but are not limited to: a. Trafficking of digital files/materials to media outlets; b. Providing digital files/disks of finished material to the JCParks including PDF files, JPGs, raw files, etc., created in programs designated by JCParks; and c. Preparing promotional materials for presentation purposes (mounting, scanning, etc.). 4. Supply resources and support in the development of collateral material to help ensure materials continue to reflect and align with the JCPark’s brand image. 5. Provide graphic design services. 6. Provide planning and implementation of media plans that are the most efficient and effective in reaching the defined target audiences, to include all traditional media vehicles (TV, Radio, Print, etc.) and non-traditional such as various digital, video streaming, social channels, and new upcoming vehicles. 7. Negotiate and contract with advertising media and others, for and in connection with the JCPark’s outreach promotions, at advantageous rates in the commercial advertising market. 8. Additional emphasis should be placed on obtaining added value elements to any media buy including additional space/time, online components, and promotional programs. 9. Consult with the JCParks for online and website outreach strategy, including, but not limited to, web development, search engine optimization, and search engine marketing (display, mobile, and social media). 10. Be the principal advisor and provide interpretation of web analytics and digital results. 11. Consult with the JCParks for digital marketing and must be knowledgeable and experienced with new technology trends, partners, and platforms. 12. Coordinate with JCPark’s staff to develop a crisis management plan for a situation, regardless of the nature of the crisis. This plan will include but not be limited to, the contractor to respond to the crisis with public outreach after getting approval from JCPark’s staff.
