Summary of Specifications:
The Monroe City Council seeks a qualified consultant to develop a community branding position, image and marketing strategy for the City of Monroe. This is meant to be a community-wide branding process that the City will use as a means of recruiting people and resources to the City, and that other community organizations may tap into as well. The Mayor and City Council have acknowledged the importance of image and branding for our community. Therefore, they have directed that City staff solicit proposals from professional consultants who have experience and a successful track record for assisting municipalities and/or other organizations in developing effective, consistent and market-contemporary branding, related messaging, web-based presence and associated marketing plans. It is anticipated that the general scope of the work will include, but not limited to, three general phases including research and planning, stakeholder input and review, and development. Expected deliverables include but may not be limited to: • Brand story and message. • Key messages for various and individual audiences, using traditional and more contemporary forms of communication and media formats. • Logo, slogan and graphical style guide/manual. • Design concepts, print ready samples and production specifications for various applications, including but not limited to web, print, advertising, signage, city flag, municipal vehicles and apparel. • Print ready samples, templates and style guide/manual, including formatting specifications, for letterhead, memorandum, report covers, note cards, business cards, and other print related materials. • Graphic element templates and specifications including but not limited to RGB and CMYK color numbers. • Training of key City staff and stakeholders to implement the branding message. • Brand action plan including priorities and implementation strategy.
