RFP-SBP-MGR-12-002 - Brand Development Services

Summary of Specifications:
The City of Royal Oak is seeking a qualified vendor to develop a brand identity for the City of Royal Oak and its component departments and organizations including a key message/tagline, logo, and style guide. A strategic plan for implementation of the brand identity is also requested. The goal of the project is to create a brand identity for the City of Royal Oak that can be utilized to present a uniform message to the local and regional community that highlights the assets of the City and its component departments and organizations. The brand identity should be designed for use in all avenues of communication that are available to the City.