RFP-43-14 - Macomb County Brand Alignment & Marketing Strategy

Summary of Specifications:
The County of Macomb seeks the expertise of a respected industry leader to assess and align the Macomb brand and develop a communications and marketing strategy to help support that brand. The brand assessment will include an examination of current campaigns: Make Macomb Your Home, Macomb Business, One Macomb and Home in Macomb 

The resulting product will be a brand audit, target audience, messaging and outreach strategy to help support the Macomb brand. Further, that product will enable a uniform communication platform for the County’s mission, vision and core values using a specific and integrated marketing strategy.