2023-003 - Strategic Identity Refresh

The RTA seeks a contractor with extensive experience in branding organizations; experiencing branding nonprofits, government agencies and/or public services.  The Contractor(s) are expected to deliver branding strategy, positioning, identity, and implementation, core messaging and website refresh. We recognize that not all vendors are specialists in everything and encourage submissions from vendors' collaborations with other firms or sub-contractors.

Goal 1: Rebranding:  Refresh our logo, visual identity, and brand architecture to unify all current and future programs and services.

Additional Project Goals:
If the RTA selection team is content with the final logo branding strategy and asset package, the following add-on scope of services will be considered:

Goal 2:  Message Development
The RTA needs help with message development to elevate the organization’s communication and storytelling, clarifying the organization’s why, RTA’s value, how the organization is funded, and intersectional issues such as equity, climate resiliency, mobility and connectivity, improving lives, regional economic success, and safety. This project component is critical to helping guide new content creation for the agency’s new website. The agency will work with RTA staff to evolve the organization’s issue positions.

Goal 3: Website Refresh
The RTA website is the original website from start-up launch activities.  The new site will need updating to reflect the new branding package, redesign, develop, implement and support maintenance of the RTA’s website, and a modern storytelling and public information framework.