PBA intends to contract with a Contractor who will work cooperatively with PBA Staff to create a new, intuitive, modern website that will incorporate both PBA’s and PWB’s Summer Concert Series brands. The goals of the website redesign are to: a) Create a cohesive and engaging user experience that effortlessly transitions between the Venues while maintaining dedicated URLs for each. b) Better inform visitors about events. c) Streamline the website structure for easier navigation and content discovery. d) Deliver dynamic content. e) Modernize and enhance visual appeal and presentation. f) Improve Search Engine Optimization (SEO). g) Implement responsive design. h) Comply with the latest ADA standards. i) Support robust integrations with mobile applications, ticketing systems (Ticketmaster), and social media platforms.