103-25 - Branding and Logo Design for Marketing and Communications

The Morris County Park Commission is seeking Requests for Proposals from qualified companies with the ability to create, prepare, and provide comprehensive branding and logo design services. The service will provide a cohesive and impactful brand identity that includes a new logo, color palette, typography, and overall branding recommendations.  

The project involves the development of a new or revised logo that will serve as the foundation for the brand. The logo shall be visually articulate of the value propositions to the target audience and be ADA compliant. Additionally, the project includes the creation of a color palette, complementary font styles (ADA compliant), and a comprehensive branding style guide. Furthermore, the design of five sub-brand marks that maintain a “sibling” relationship with the main logo is requested.
 
Prices provided on this proposal are to include all elements of the project including research, proofs and final artwork, staff time and travel (if necessary), meetings, revisions, supplies, and any other efforts considered as part of the project.