RFP-DCLDC-01-15 - Marketing Campaign & Lead Generation DCLDC

Summary of Specifications:
DCLDC desires to retain, expand and attract businesses, jobs and investment by raising perceptions of Dutchess County’s business climate and quality of life, and generating positive print and digital media coverage that effectively communicates Dutchess County’s stories and business advantages in a highly credible manner. DCLDC seeks a firm with a proven track record of economic development marketing and promotion within the New York Metropolitan Area. The firm’s core business should be economic development, and the firm should have extensive relationships with senior corporate executives, location advisors, consultants, real estate brokers, trade groups and media, regional and national business media, and other “influencers.” The firm should also have a proven lead generation program, and experience in generating major editorial results and executing multi-platform social media campaigns.