RFP-OCT01-14 - Advertising and Promotion Services

Summary of Specifications:
The County of Orange (“County”), by and through its Tourism Office (“OCT”) is requesting proposals from qualified firms to plan and execute a marketing, advertising and promotion program for (i) the County’s annual marketing campaign to promote tourism in Orange County; and (ii) such other marketing, advertising, and promotion services the County may require from time to time during the term of the contract resulting from this solicitation. 

The role of the respondent awarded a contract hereunder is to promote the County through defined advertising campaigns and marketing strategies, which campaigns and strategies shall be launched with the approval of the County’s Tourism Director.