RFP-DSS04-13 - Resource Family Recruitment Advertising Campaign/Related Services

Summary of Specifications:
The Orange County Department of Social Services has developed this Request for Proposals to solicit proposals for the provision of an advertising campaign and materials, toll-free phone line, information and screening services, including registration for orientation meetings and follow-up, for the purpose of recruiting adults to become certified resource families for children needing foster care and adoption. A media strategy, including a program of press releases, public service announcements, social media and print advertising will be created, as well as strategies, which encourage current foster parents, community organizations and businesses to assist in the recruitment process. Additionally, a management monitoring system to track the success of each recruitment strategy is required.