2024-0063 - NYRA RFP 2024-0063 Media Agency

The New York Racing Association, Inc. (“NYRA”) is soliciting bids from qualified vendors to serve as a media agency for both general Marketing and NYRA Bets initiatives. We seek a partner who is well-versed in sports marketing with knowledge of horse racing/gaming and can provide strategic solutions to maximize our efforts across integrated paid, owned and earned media, brand awareness, and lower funnel conversion tactics. The vendor must be ready to support our business begining March 15, 2025. The initial term of the agreement will be for three (3) years from the date of contract execution, with NYRA having the option to renew for two (2) additional one (1)-year terms.
NYRA reserves the right to amend this solicitation at its sole discretion, at any time during the posted period.