1. Use evolving aviation industry data, trends and expertise to develop a comprehensive program to include consistent messages and strategies for advertising the Airport that are targeting to increase passenger traffic, bookings and position the Airport as the premier air transportation service in Central and Western New York. The Program may contain both short and long-term components and should address the rapidly changing conditions of the aviation industry and attend to the shifting needs of the Airport; 2. Oversee the creation and publication of pertinent content on all Airport social media channels and the Airport’s website in a timely manner; 3. Offer guidance and support to Airport staff on website design and refreshing content; 4. Identify appropriate communication channels using traditional and non-traditional media as well as social media and online channels for marketing strategies and tactics; 5. Develop cost-effective and innovative marketing and communications tactics and campaigns to reach specific target audiences and to meet specific program objectives; 6. Provide creative input and design consultation and assistance to Airport staff to ensure brand guidelines are adhered to in all advertising; 7. Assist in developing performance measures for evaluating the Airport’s marketing and communications effort; 8. Identify potential opportunities for marketing and advertising with private and public sector partners; 9. Provide guidance in selecting providers of marketing and advertising services such as content creation and influencers; and 10. Perform such other comparable or related services as the Authority may require, including recruitment and setting compensation of vendors, contractors and content creators with approval from the Authority.
