The Proposer will be expected to fulfill the following objectives: i. Increase awareness of Nassau Community College as a high quality, affordable institution of higher education which is a unit of the State University of New York system on Long Island; ii. Elevate the positive profile of Nassau Community College with potential applicants, current students, decision-makers within government, area businesses, families, other influencer, the media, not for profits and potential donors; iii. Increase Long Island reputation of Nassau Community College as a first-choice for high quality undergraduate education. iv. Create institutional marketing campaigns to enhance brand recognition and brand awareness, increase enrollment (i.e., new and continuing students) and showcase priority initiatives in a timely fashion.”