Specifications include, but are not limited to: Erie County and the Erie County Department of Health are seeking an organization or organizations to provide media and education services to promote harm reduction messages to Erie County residents. Target audiences for this contract would include people in Erie County who are at-risk for opioid overdoses and death. Secondary audiences would include people who use opioids and other substances, and family members of people who use opioids and other substances. Qualified respondents will demonstrate the ability to work with ECDOH staff and other county departments, Opiate Epidemic Task Force stakeholders, community partners and commercial/media advertisers. They will also demonstrate the capacity to design, produce, place and distribute advertising and marketing materials that are appropriate for targeted audiences, including but not limited to video and audio scripts; video and radio commercials; billboards; signage and flyers; direct mail; social media content; social media campaigns; paid search engine results; community presentations (in-person or through technology); movie theater advertising; other advertising platforms. A timeline of deliverables and phases are greatly encouraged. Qualified respondents will explain their process and/or philosophy of incorporating consumer and community input into their workplan (e.g., focus groups, demographic research, surveys, key informant interviews). A research phase may be included in the proposal. It is strongly encouraged to reference resources such as the New York State Opioid Dashboard, CHARMS data, and Opiate Epidemic Task Force materials to demonstrate a knowledge of the current issues and efforts being made within Erie County. Qualified respondents should explicitly state the demographics of target populations they are trying to reach along with sample messaging to show an understanding of the current trends of opioid use and overdose data. Qualified respondents are encouraged to include a list of community-based organizations, non-profit organizations, and other non-government organizations they have or are currently working with to demonstrate their outreach capabilities. It is also encouraged to include a list of media organizations the respondent has or is working with currently to understand what level of outreach and messaging would be included. Qualified respondents should be familiar with the NYS Language Access Plan for broader messaging and materials when applicable. Editable graphic templates and creative media will be provided to Erie County for perpetual use and future editing.
