The New York City Department of Health and Mental Hygiene (“the NYC Health Department" or "the Agency") is seeking up to two (2) qualified vendors to provide market research services for public health media campaigns on an as-needed/on-call basis. The selected on-call vendors (“Contractors”) would evaluate the approaches, designs and messages contained in public health-related media campaigns by convening and conducting surveys via focus groups, small-scale street intercepts and large-scale surveys, polls, in-depth interviews, usability sessions, media audits and other market research survey tools. Media to be evaluated include television, outdoor advertising, print advertising, and radio and web-based media. These market research services would be used to inform the development of public health media campaigns. The contractor would have the ability to conduct all market research-related surveys in multiple languages.
