NC State Enrollment Management and Services seeks information from proficient digital marketing vendors to formulate requirements for a comprehensive digital marketing strategy. This is not a solicitation, request for offer, or an offer; and responding shall not result in a contract award. This is an information gathering process to which a Request for Proposal (RFP) may be issued later with detailed requirements and instructions. Submitting a response or not submitting a response to this RFI will not dictate your involvement in any future RFP. However, this RFI is your opportunity to identify and present methodologies to help identify digital marketing enrollment strategies. NC State seeks to augment the process of attracting and enrolling both first-year students and transfer students into our diverse array of undergraduate programs. The overarching aim of this endeavor is to fortify career exploration endeavors, adeptly inform students and their families about the myriad career pathways and majors available at NC State, and seamlessly navigate them through the enrollment procedure.