• Digital Ads • Leverage geofencing and retargeting strategies to engage with the community o Coordinate digital ad designs. o Ability to resize designs. • Internal postings in County/local government facilities • Video Production • Create short videos that showcase Charlotte-Mecklenburg County and the Office of Violence Prevention’s efforts and achievements in raising awareness on gun violence and prevention strategies. o Engage in video production tasks o Create short-form videos o Create video recordings and produce final packaging • Signage • Use outdoor placements (bus, lightrail, and billboards) to reach a wide and diverse audience in hightraffic, priority areas of Charlotte-Mecklenburg County o Create coordinated marketing campaigns o Produce billboard designs o Produce bus and lightrail designs o Resize designs across different placements • Radio/Streaming • Collaborate with local radio stations to feature community-led content and facilitate conversations around violence prevention o Engage in event and radio spots o Produce materials to be utilized via streaming devices • Promotional and Print Materials • Distribute relevant tangible materials as a reminder of the awareness campaign for physical distribution as well as promotion over various social media platforms, Facebook, X, Instagram, etc. o Produce unique promotional material designs. o one page print material 6.2. Specifications/Qualifications • Capabilities and Services: o Full-service agency - Vendors should offer comprehensive services that include but are not limited to, creative development, media buying, digital and print marketing, community outreach, and analytics. o Multichannel strategy - Vendors should have experience with campaigns that integrate digital, print, social media, radio/streaming, and grassroots/community channels. o Creative development - Vendors should provide media planning and buying services across targeted platforms, including (when applicable) digital, print, out-of-home (OOH), radio/streaming, and TV advertising, while optimizing reach and budget allocation. o Vendors must offer translation services and create culturally appropriate content in both English and Spanish.
