Specifications include, but are not limited to: 1. Develop a comprehensive marketing plan Develop a comprehensive and measurable marketing plan using digital marketing techniques. a) Recommend a digital media mix and targeted community outreach plan that complements the goals of the NC Wine and Grape Council. b) Design paid media plans that meet measurable objectives. c) Assist NCWGC in the development and enhancement of technology-based strategies and programs. Determine appropriate and cost-effective methods for video marketing and other online media. 2. Prepare a comprehensive budget Provide comprehensive budgets for all facets of the campaign including management, media planning and buying, production, and other support services. a) Develop a budget that includes all Vendor staff time, media spend, and production to complete the tasks associated with the scope of work within the overall budget provided. b) Provide a written recommendation of allocation of dollars by media type and market, with detailed rationale, and tools for measurement. 3. Produce advertising/marketing assets Create top-quality advertisements for OTT, streaming radio, digital advertising, and email marketing. a) Acquire all necessary artwork, scripts, and other creative materials required to produce advertisements. b) Develop video and digital marketing materials from concept to final drafts for approval including creative content and graphic design. (The council has a photo and video bank available) 4. Implement a multi-tiered state-wide media buy Provide recommendations for media outlets, costs, schedules, expected reach, and outcomes. Upon approval, execute placement contracts secured at the best possible unit prices with maximum returns. a) Analyze, prioritize, and recommend specific dynamic media buys across various markets in digital, streaming radio, streaming TV, etc. b) Negotiate, contract, schedule, and implement approved media buys.
