Specifications include, but are not limited to: 1. Broadcast or Cable News TV, Streaming TV, Radio Advertising Advertising to Franklin County Designated Marketing Area. TV ads will run through Columbus/Franklin County major networks around newscasts. Radio advertising through AM/FM radio stations using targeted advertisement. Ads through Over the Top (streaming TV) in the Franklin County area. 2. Digital & Video Advertising Interest and geotargeted location-based advertising to Franklin County. Must run in non-skippable, full episodic programming across connected TVs, desktop, mobile and tablet devices through digital platforms such as streaming audio, video, websites, search engines, emails, podcasts, and other forms of digital media. 3. Social Media Advertising Create advertising content with interest and geotargeted social media advertising to the Franklin County market on Facebook, X (formerly Twitter), Instagram, LinkedIn, TikTok, and Nextdoor regularly. 4. Print Advertising To include flyers, newspaper, and magazines print in full color, black and white, two-sided in various mediums. This includes design, copywriting, printing, and coordination. 5. Direct Mail Advertising Advertisement of flyers or mail insert per household agency to provide zip codes for mailing. 6. Billboard Advertising Advertising to include static and digital billboards. 7. Signage Advertising Production of signs to include yard signs, banners, banner stands to be displayed at events selected by various agencies. This includes design, copywriting, and production. 8. Transit Advertising Advertising to include ads on the bus, inside the bus and bus shelters. 9. Video Production Videos of events or interviews for use on social media and a longer 30 second version for use with streaming platforms or cable. This includes video shoots on location, voiceover, music, script copywriting, editing, and coordination. 10. Media Planning Assist agencies in creating, researching, and identifying opportunities to develop custom concepts from planning to production and implementing a marketing strategy that can be effectively utilized across multiple platforms such as social media, websites, digital, TV, radio, email, etc. 11. Graphic Designs Graphic designs include black and white, 2-color process, 4-color process for various mediums. Proofs required before finalizing work. 12. Stock Photos Plans Provide plans for agencies to access and download stock photos, Free images, and Getty Stock photos. 13. Reporting & Analytics Compile regular reports on organic and paid initiatives to include monthly activities, monthly statistics, comprehensive monthly analytics. Generate custom reports as needed regarding social listening, social media demographic/psychographic insights, etc. Evaluate data and make optimization recommendations for improvement. Develop and present reports as needed.
