The required services and deliverables covered under this Request for Proposal relate to Vision Zero Columbus Action Plan 2023-2028 (Action Plan). The Action Plan outlines both foundational activities and action plan strategies that are anticipated to advance our goal of zero traffic-related serious injuries and deaths on Columbus streets by 2035. The Action Plan includes specific action items focused on increasing awareness of Vision Zero principles and traffic-safety laws, such as the Vision Zero Ambassador Program, installation of Vision Zero safety messaging throughout the city and paid media strategies. All strategies are to be executed with cultural humility, equitably, and with focus on topics that contribute the most to serious injuries and fatal crashes. Content could be produced in English, Haitian Creole, French, Portuguese, Nepali, and Spanish. The scope of the project will include the development of a comprehensive marketing and communications plan and three major components: research, marketing, and community-engagement. The cultural shift necessary to achieve Vision Zero will require an equitable, multilingual approach that brings awareness of traffic violence prevention to our entire Columbus community
