OTC seeks an agency to do the following: 1. The selected agency will be responsible for the development and execution of Travel Oregon’s brand advertising campaigns, including creative strategy, production, media evaluation, and placement. The agency will also provide comprehensive account management and planning to facilitate these outcomes. 2. Evaluate, design, produce, and manage integrated advertising campaigns for all forms of media including, but not limited to print, custom content, online video, over the top video, streaming audio, digital display ads, programmatic ads, retargeting, social media, email, television, radio, out of home, and collateral. Purchase of all forms of advertising space and provide additional account services as needed by Travel Oregon. This includes brand development and advertising work for Travel Oregon, as well as occasional projects for individual tourism regions/partners, as directed by Travel Oregon personnel. Utilize primary and secondary research resources to quantitatively and qualitatively evaluate media opportunities and advertising performance including media trend and audience recommendations...
