• Competitive benchmarking o Bidding analysis o Impression share optimization o Market saturation and opportunity o Campaign structure and methodology • Paid digital marketing management o Strategy and planning o Project management o Management of optimizations o Campaign reporting and analysis • Early adoption of industry promising practices o Test new and emerging digital marketing strategies and tactics o Apply industry promising practices to campaign management • Account management o Budget tracking and reporting o Spend pacing and calibration o Cross platform campaign development and awareness o Campaign assessment, optimization and redevelopment • Ad consultation and implementation o Keyword research and development o Ad format, research, testing, and optimization o Content ideation, development and integration
