Specifications include, but are not limited to: Objectives CCT seeks to partner with an agency that uses adaptive, AI-integrated SEO strategies and best practices to: Increase organic traffic, improve keyword ranking and drive tourism-related inquiries on the Mt. Hood Territory website o In support of CCT priority to drive visitation aligned with the unique needs of a place including regional and seasonal needs Improve local search presence Increase brand visibility o In support of CCT’s priority to improve the awareness of Mt. Hood Territory as an inclusive and accessible destination Improve user experience Improve content relevance and quality Increase engagement time and conversion rate optimization Anticipate and adapt to Google algorithm changes, best practices and evolving AI-driven search experiences Set and adjust measurable KPIs and engagement metrics Strategy/Research Content strategy that aligns with the destination’s brand, emphasizing storytelling, engaging visuals, etc. to captivate target audiences Keyword research and analysis o Identify where the brand currently stands and new opportunities Coordinate/align SEO strategy with SEM efforts Work with CCT staff to define target audiences that complement CCT’s 5-year strategic priorities and priority messages Optimization/Technical CTR optimization On-page optimization, such as page speed o Provide content update suggestions/on-page optimization recommendations to CCT staff Link building (back linking and internal tracking) Technical audits and analysis Handle back-end optimization and structured data markup, such as robots.txt file set-up, schema markup, meta information etc. Optimize CCT content to be included in Search Generative Experience (SGE) summaries Optimize for voice search queries Optimize for user intent and conversational queries for effective SEO in AI-driven search Make web browsing more intuitive and engaging using generative AI models
