Specifications include, but are not limited to: The redeveloped website should be a modern, user-friendly and visually appealing website that reflects our brand identity and meets the needs of our target audience, existing vendors and contractors. Key Objectives: • Improve overall pre-login, public-facing website design and user experience. • Enhance the current mobile site’s design and responsiveness. • Evaluate and propose new content and imagery (with a potential need for content creation based on findings). • Apply and leverage digital opportunities for the corporate website based on 2023 SEO audit. • Review and apply brand and style guidelines for purposes of web presence. • Increase organic visibility and improve brand awareness to show value and establish credibility. • Optimize website performance and page loading times. • Increase UX maturity site rating. • Encourage online account and payment transactions with prime positioning of PGW MyAccount login. • Administrative capability for website and managed data. • Retain information and relationships from current website systems. The primary goals of the new website include: • An internet presence that professionally represents the organization. • Provide users with up-to-date information about PGW. • Integrate Google Analytics (G4) and provide other key metrics pertaining to site usage and site visitors. • A website that is easily managed and maintained by non-programmers through a webbased interface. • Conversion of visitors to online bill payers. • Encourage online account management. • Screen web design to meet ADA web standards (WCAG 2.2). • Encourage easy payment options and make doing so easy through positioning of PGW MyAccount login. • Administrative capability for website and managed data. • Retain information and relationships from current website systems and third-party vendors (SEW, Kubra, ICMS, Procureware, etc.). No APIs required. • Multi-language (English and Spanish) option for display. May be other languages in the future.
