Specifications include, but are not limited to: UW-Stout has capacity to identify populations of students that have an established relationship with the university, either through previous application information, enrollment status in previous semesters, financial aid application information, or other means. The university needs support in high-touch, personalized, behavior-based, targeted marketing outreach to address specific students, deliver relevant messages, re-develop a relationship with individual students, and drive their behavior in the direction of re-enrolling at the university. The university is seeking an experienced, results-based partner to assist in its recruitment and re-enrollment of previously engaged students. The contracted partner will leverage technology and data mining to create actionable content to drive re-engagement of unresponsive, stalled students and adult learners that need to take action. 1. Receive information about particular students identified by UW-Stout. 2. Identify social media profile information for each of these individual students. 3. Develop relevant messages, targeted to these students, related to re-enrolling in classes at UW-Stout. 4. Develop and execute a plan to deliver these messages in such an individually targeted way to drive achievement of the goal of re-enrollment. 5. Monitor each individual students’ progression toward that goal and adapt the marketing plan accordingly. 6. Conduct oversight, evaluate the campaign, and deliver appropriate reports to UW-Stout project managers. The incumbent firm will have responsibility for all aspects of developing and executing the targeted campaign. University managers will provide direction on and have final approval of marketing messages and methods and will supply identification of specific individuals for the campaign to target. The campaign’s goals are: • Drive enrollment • Increase participation in Financial Aid and other college support services to be determined by the college • Adhere to UW-Stout's brand standards and advance brand equity for the university
