Specifications include, but are not limited to: a. Discovery & Research. Confirm audiences, objectives, graphic look and feel, navigation, site marketing, technology issues and assumptions, required functionality, phasing, and budgetary constraints, internal and external research including focus groups and a comprehensive review of existing infrastructure, resulting in a creative brief b. Design. Disclosure of web site information architecture, graphic look and feel, user navigation, home page and main navigation templates for each of the main navigation links. c. Developmental Guidelines. − Include templates that incorporate into the content management system that will permit both technical and non-technical DSHA staff to update web site content on specific pages. − Once the site has been completed and accepted by DSHA, the site will be maintained centrally by DSHA’s skilled web services team as well as nonprofessional editors from various campus departments. This should be kept in mind when selecting the tools that are included. − Convert and revamp substantial amounts of existing content to new web site. − The site must be clean and attractive, with a mix of text and graphics. Visually, the site should be modern, distinctive, memorable, and engaging. It should fit as close to a single displayed page on a typical size monitor as possible. − Each section of the site should have a common look and feel. The DSHA logo should be prominently displayed on every page as a common header, and will be provided by the Director for Marketing. − The use of photography and fonts should be consistent throughout the site, with the layout of each page having a great deal of consistency. Pictures on the front page should be a larger size than other subpages. The sitemap should provide for these photos to be easily changed. − The site should be easy to navigate, where information is grouped and presented in a logical manner with a minimal number of levels needed for the user to find the desired information. The navigation design should complement the capabilities of touchenabled, mobile devices. − Development of templates that adhere to the proposed navigation scheme enabling non-technical users to easily add new sections/pages. − An assigned project manager will be made available to present information and coordinate with DSHA staff, including a reasonable number of meetings (either in person or via videoconference) to present design and development solutions alongside − Once the web site has been completed and accepted by DSHA, the web site design and all of its contents, software and architecture become property of DSHA.
