Please note: This is a Sole Source Notification. Specifications include, but are not limited to: Capture’s Behavioral Intelligence Platform: This software platform includes proprietary student behavioral algorithms, marketing automation, and machine-learning-based predictive models integrated into one platform that supports the entire recruitment and enrollment journey. Most students who apply to Graduate School are considered “Stealth Applicants”, meaning that often we don’t know who they are until they’ve already applied. This means there are other potential students that are interested enough to visit our website but aren’t going to commit unless we take time to court them. By using Capture, MSU can identify hot prospects before they apply by incorporating big data, machine learning, and data science to create a proprietary behavioral Engagement Score (CES) and Affinity Index (CAI). These scores help to guide an influential communications strategy that is unique to each partner institution and targets those real-time behaviors. Capture Higher Ed is the only firm in higher education with behavioral intelligence technology. There is no other solution in higher education that combines student behavioral data, marketing automation, and machine-learning predictive algorithms to deliver this service. The Graduate School has been using Capture for the past two years. After talking with multiple vendors, it was determined that no other company offered the same thing and all other companies charged more for what they were selling.
