Specifications include, but are not limited to: DRS is seeking the professional services of a marketing agency to work as a collaborative partner to conduct a market analysis and utilize this research to develop, implement, manage and evaluate a comprehensive outreach marketing program to raise awareness of DRS programs and services. We are seeking agencies that have the following capabilities: • Market Research: offeror shall conduct market research to evaluate current perceptions of DRS programs and identify opportunities to expand awareness and utilization of these programs to better serve South Dakota citizens. • Creative services: offeror shall possess the ability to develop advertising concepts; design advertising and publication layouts; create and produce television commercials from concept to storyboard to final production; produce videos; develop stories that align with and support a larger creative campaign, produce rich media and conversion-centric digital elements; and write copy for print, audio, television, etc. • Media research, evaluation, purchase, and placement services: offeror shall possess the ability to provide experience and skills in media strategy, including research and evaluation of all mediums and advertising channels (video, print, digital, social, audio, out-of-home, etc.) as well as skills in placement and purchase or media buys (and finding added value and partnership opportunities within the media buys). • Research and reporting: offeror shall possess the ability to provide market analysis data and information; pre-test advertising concepts in key markets; and organize and conduct focus group studies. Offeror shall possess the ability to provide tracking and reporting of all campaign elements as well as other aspects required to manage and measure the results of a comprehensive and integrated marketing campaign. • Communication: The successful offeror shall understand the importance of communication with the Department of Human Services and the DHS Division of Rehabilitation Services (DRS). DHS and DRS staff members will work collaboratively with the offeror, providing insight into program information and requirements as well as feedback on campaign concepts.
