Specifications include, but are not limited to: The Department of Commerce seeks to work on retainer with a vendor as agency of record. Vendor will be responsible for creative advertising strategy and production, as well as media evaluation and purchase functions. Perform account planning and account management to fulfill these functions. Creative development, production and implementation of a comprehensive, research-based marketing, media and communications plan/campaign strategically designed to achieve the objectives of workforce and talent recruitment and retention. Plan shall integrate advertising, public and media relations, internet-based marketing, promotions, and any other approved tactics. Turnkey creative services, designs, artwork, layout, illustrations, photography (including the direction of photo/video shoots and image selection), and other related elements that present brand consistency. Production services necessary to create promotional materials from concept to final format. Develop marketing strategies with the use of existing media and talent acquisition data and results. Support current marketing targets and identify opportunities through the use of existing research or conducting research. Assist in development, implementation, and evaluation of successful marketing strategies with measurable objectives, specifically for recruiting and retaining workforce. Targeted personas Targeted industries Targeted geographic locations both origin (communities to target advertising) and destinations (cities or regions in ND who need workers and want to cooperate with state) Cross-sell to tourism audiences Perform media buying services to purchase advertising across all types of media, including but not limited to, pre-buy analysis, media planning, negotiation, trafficking, and post-buy analysis. Media targets may include in-state, regional and national audiences. Provide dashboard or regular reports on marketing results. Provide a day-to-day contact responsible for overall account management, project coordination, strategic planning, budgeting, and billing. Work in collaboration with all vendors and partners of the North Dakota Department of Commerce.
