Specifications include, but are not limited to: This Invitation to Submit Proposal (ISP) is issued to solicit qualified licensing agencies for the purpose of representing the University of Wisconsin-Madison as its comprehensive domestic Trademark Licensing Agent, partnering with and representing the best interests of the University of Wisconsin. It provides respondents with a fair opportunity for their services to be considered. The process of competitive negotiation being used in this case should not be confused with the different process of competitive sealed bid. With competitive negotiation, price is not required to be the determinative factor, although it may be, and the University has the flexibility it needs to negotiate with firms to arrive at a mutually agreeable relationship. Proposals will be considered only from companies that have successfully proven experience in providing the services solicited in this ISP. Of particular interest will be the respondent’s experience in working with Universities with NCAA Division I intercollegiate athletics programs and managing multi-million dollar Domestic Trademark Licensing Programs.
