Specifications include, but are not limited to: Coeur d’Alene School District 271’s website must function as a marketing, informational, and transactional tool that supports the following goals: A. Provide relevant, clear, and transparent information through streamlined, user-friendly navigation and architecture that allows the District to present content to primary audiences in a compelling, engaging way. B. Improve user and administrator experience by ensuring all 18 school sites and other designated subsites are consistent with the main District site. C. Standardize and improve school-to-parent communication through a responsive mobile app and mass communication capability integrated within the website’s functionality.