Specifications include, but are not limited to: 2.1.1. The selected Vendor must develop and implement a comprehensive, multimodal marketing and public awareness campaign on brain health, Alzheimer’s disease and related dementias to provide information to individuals with Alzheimer’s or other related dementias and their families, health care providers, and the general public. The campaign must be tailored to include information for each target audience that: 2.1.1.1. Educates health care professionals about the importance of early detection and timely diagnosis of cognitive impairment; 2.1.1.2. Explains validated cognitive assessment tools and the value of a Medicare Annual Wellness visit for cognitive health; 2.1.1.3. Increases public understanding and awareness of early warning signs of Alzheimer’s disease and other types of dementia; 2.1.1.4. Emphasizes the value of early detection and diagnosis, and how to reduce the risk of cognitive decline, particularly among persons in diverse communities who are at greater risk of developing Alzheimer’s disease and other types of dementia; 2.1.1.5. Informs health care professionals and the general public about dementia care coordination services for those living with Alzheimer’s disease and related dementias; and 2.1.1.6. Identifies other resources and services available to individuals living with dementia and their families and caregivers. 2.1.2. The selected Vendor must create and utilize a marketing strategy to disseminate information to community partners, which may include, but are not limited to: 2.1.2.1. Senior Centers; 2.1.2.2. Libraries; 2.1.2.3. Area Agencies; 2.1.2.4. Medical Facilities; and 2.1.2.5. Families. 2.1.3. The selected Vendor must ensure all campaign materials are reviewed and approved by the Department prior to distribution and use.
