Specifications include, but are not limited to: Development of a new campaign tagline 2. Development of ad templates that will utilize the new tagline and design elements from the Southern Vermont Deerfield Valley brand. These templates will serve as the basis for our summer & fall 2024 paid media campaigns with new photo/video inserted into the templates for each of the four campaign phases. Templates will be produced for: a. Meta feed static image ads b. Meta carousel ads c. 1080x1920 videos that can be purposed for both Instagram Reels and TikTok 3. Creation of unique campaign assets for four phases of a 2024 summer & fall social media campaign. Each phase will separately target two audiences, broadly defined as family & young adults, and unique assets should be created for each audience. These assets will use the templates from #2 above with photo & video owned by the client as well as stock images/video sourced by the contractor when necessary, as well as accompanying copy appropriate for each audience and channel. The four phases will be scheduled to begin running in market approximately as: a. Phase 1 - April 15, 2024 b. Phase 2 - June 3, 2024 c. Phase 3 - July 15, 2024 d. Phase 4 - August 19, 2024 4. Contractor will coordinate and execute media buys for the campaign phases with a reputable media buyer. Total ad purchases will amount to $88,000 to be distributed equally across the four campaign phases. Distribution amongst each channel & audience will be determined between contractor & client, and adjustments may be requested by client throughout the campaign based on analytical results.
