Specifications include, but are not limited to: Central Arkansas Water (“CAW”) is seeking partnership opportunities with various agencies to collaborate on marketing, public relations and public-policy initiatives and strategies in the near term and are currently accepting Annual Statements of Qualifications (ASQ) from qualified firms interested in assisting CAW with professional public relations, marketing, advertising, videography, photography, event planning, web and electronic media services, consumer research or education, strategic planning and public-policy initiatives. CAW intends to contract with more than one firm to provide the different service requirements covered by this request for ASQs. The vision and mission of the Department will be achieved through the following objectives: 1. Ensuring consistent management and application of the Central Arkansas Water brand standards 2. Executing an ongoing communications campaign that leverages media and public relations initiatives to speak to the needs of the target audiences 3. Consistently and cohesively working with internal Utility constituents to manage internal communication processes and outcomes 4. Accelerating Central Arkansas Water’s utilization of new technology to affirm its commitment to reaching customers through their preferred communications medium 5. Mindful of incorporating utility core objectives to be a resilient and trusted utility with a mission to deliver highquality, affordable, abundant, dependable water services. 6. Meeting and exceeding deadlines on time and within budget to result in a well-organized, proactive and efficient department that reflects the utility’s commitment to stellar customer service.
