Specifications include, but are not limited to: 1. Regional Assets Capture • All assets captured under a contract created through this RFP will be property of the State of New Hampshire in perpetuity. • Selected Vendor(s) will capture the contracted tourism region in each season. o The captured assets must show at least 25 iconic locations, activities, scenic shots and/or events per season per tourism region. Selected Vendor(s) will ensure the season is prevalent and easily discernable through the images, for example: Fall = colorful foliage; Winter = snowy; Spring = lush or flowering; Summer = full trees, etc. • All talent must have signed waivers and the waivers must accompany the final invoice. o It is Selected Vendors’ responsibility to find talent. o All talent must complete a waiver that will be provided to Agency. o Agency will provide recommended demos for talent. • All activities captured must show talent following all relevant and applicable rules, regulations, best practices, and safety recommendations. For example: o Paid admissions/fees/tickets, etc., where applicable, must be obtained for Vendor’s talent and staff at Vendor’s expense. o Helmets must be worn for skiing, snowboarding, biking, OHRV, etc. o Chairlifts must be ridden with bar down. o Backcountry must follow trails, as required. o Leave No Trace principles must be practiced. • Final videos will be at least 4k native footage, not lower than 1080p and at the highest possible quality format. Each activity should have at least a one-minute b-roll. • Final images will be at the highest resolution possible so that they may be used for large executions. Each activity/location should have ten final retouched images with 25 additional images. Images should include a mix of both horizontal and vertical orientation of all activities. • The Agency will provide direction on applicable branding requirements. • Selected Vendors are responsible for all expenses arising under their contract(s). • Assets may be used for TV, social and digital ads, print publications, websites, and out-of-home placements (such as billboards, transit takeovers, or posters). Key deliverables and deadlines: o Provide a highlight reel for each season for each region. o Provide one- minute b-roll for each activity for each region for each season. o Provide at least 25 images for each activity for each region for each season. Agency will determine which 10 will be retouched. o Provide agency with all waivers. o Each prior season is due 45 days after the official season. See below: Spring: March – May, assets due July 15. Summer: June – August, assets due October 15. Fall: September – November, assets due January 15. Winter: December – February, assets due April 15. 2. “VisitNH” Seasonal Campaign Capture – Video & Photography • All branded assets will be property of the State of New Hampshire with a minimum of 5-year talent usage. • The Selected Vendor(s) will undertake four Seasonal Shoots, one each for Spring, Summer, Fall, and Winter. • The Selected Vendor(s) will be responsible for all aspects of the pre-production, production, and postproduction. • The Selected Vendor(s) will work with the Agency and its designees to determine creative direction, precise location, and specific activities. The following assumptions can be made: Five (5) days of shooting for each season (however, one season may be less and the other more). For proposal purposes, plan on twenty (20) days of shooting over the year. o Each season will have at least two demographic focuses determined in collaboration with the Agency, with options of multiple demographics. o The Agency will approve the shooting schedule and locations. o The Selected Vendor(s) should not shoot on questionable weather days without Agency’s approval. • With respect to Talent, the following assumptions can be made: o The Selected Vendor(s) will be responsible for casting and talent fees. Usage should be for at least five (5) years. Talent will be reviewed and approved by Agency. o The Selected Vendor(s) will be responsible for wardrobe/accessories/hair/makeup. Wardrobe will be approved by the Agency. o Talent will reflect the diverse array of people that visit New Hampshire each year, including people of color, veterans, individuals with disabilities, and others. • Locations: o The Selected Vendor(s) will be responsible for permitting and working with the locations for filming. o As appropriate, the Agency will undertake the initial outreach to selected and connect the Selected Vendor(s) to locations representatives. • The finished branded assets will be used for the seasonal campaigns and must be approved by the Agency. The Selected Vendor(s) should allow for at least three rounds of review/edits.
