Specifications include, but are not limited to: The primary objectives and goals of the website redesign project are listed below. Basin Recreation is open to all recommendations for innovative design and modern technologies that will optimize the user experience. • Complete a concentrated initial look into the Google Analytics of the current website to inform the redesign efforts. • Review provided branding documents to solidify brand consistency and create uniform appearance. • Review current website governance, site management, and staffing and provide recommendations for any changes, including an evaluation of the current website management, site support, and hosting. • Focus on user experience. • Create an engaging and easy to navigate user experience. • Improve and propose information architecture and content migration strategy. • Integrate third-party platforms, including DaySmart Recreation, Mindbody, ArcGIS, and VolunteerLocal in page design, layout, and navigation. • Integrate API’s, including social media channels and email marketing software. • Provide examples of web form designs. • Provide recommendations for a third-party calendaring platform. • Incorporate a useful and robust search option. • Develop a website with a simple and robust content management system. • Conduct a potential SEO audit to incorporate SEO best practices to increase both the quality and quantity of website traffic. • Incorporate SEO best practices to increase quality and quantity of website visibility and traffic, including easy to update SEO on CMS backend. • Follow web standards. • Follow ADA compliance. • Be optimized for fast loading, particularly on mobile devices. • Develop a responsive site where visitors can access the site in its entirety from a wide variety of devices and be designed to automatically detect screen resolution to optimize user experience.
