Specifications include, but are not limited to: The scope of services will be performed as requested by the Airport at various times throughout the duration of our partnership. The scope of services will include but is not limited to the following: A. Marketing Plan Development • An overview of the Airport’s current identity and position in the local community. • Target audiences, the message to be communicated, and measurable goals to be achieved within the specified timeframe. • Assist in the development of digital and traditional media strategies. B. Advertising and Marketing Services • Develop data-driven strategic traditional and digital campaigns in collaboration with TXK to reach the target market accurately. • Develop programs and strategies in collaboration with TXK to ensure effective, accurate and consistent communication with community stakeholders, tenants, users, industry partners, employees and others. • Assist with special events and promotions planning and coordination. C. Creative Development • Assist in writing copy, blog posts, articles, and press releases on a variety of Airport events, projects, and activities. • Provide creative development of collateral pieces, such as newsletters, annual reports, or similar written compilations, as directed by the Authority. • Develop traditional and digital advertisements as directed by the Airport. D. Campaign Management and Reporting • Manage, monitor, and adjust campaigns to ensure target audiences are being reached. • Track campaigns, provide analytics and recommend opportunities for improvement based on data collected.
