Specifications include, but are not limited to: The budget for the entire contract is a total of $1,750,000. The Selected Vendor shall, at a minimum: • Inventory and assess existing safety and sustainability educational offerings specifically oriented toward New Hampshire’s outdoor recreational activities, including resources developed and/or used by other state agencies and relevant public, private, or not-forprofit entities. • Develop and execute an integrated marketing and communications strategy for the different user safety and sustainability educational marketing programs related to outdoor recreational activities in New Hampshire. o The strategy must include goals, objectives, tactics and recommended media outlets. o The strategy must be mindful of the varying safety and sustainability issues across New Hampshire’s outdoor activities and incorporate both general and activityspecific education offerings. • Develop improved and more cohesive messaging among all stakeholders with respect to access, safety, and sustainability to increase the safety of outdoor recreational users and protect against overuse of the state’s natural resources. • Evaluate, adjust, and/or redevelop the creative execution of the New Hampshire Leave No Trace Program. • Develop a social media strategy and provide the appropriate content (posts/images) for partners to utilize. • Develop an online toolkit of assets that can be utilized by partners. The toolkit should include but not be limited to creative assets, best practices for social media, and media buying strategies for organizations. • Meet regularly with BEA staff to provide updates on progress and direction. • Provide monthly reports that include monthly activity, expenditures, tracking, results, and progress.
