Specifications include, but are not limited to: The University System of New Hampshire (hereafter referred to as USNH or Owner) is requesting proposals from qualified Firms that can provide collaboration with the UNH Extension team to develop an email marketing strategy at the University of New Hampshire (UNH) specific to the UNH Extension. 1) Extension clients will have a highly satisfactory experience with Extension email marketing offerings and develop a stronger brand perception of UNH as a high quality, modern and efficient educational institution. 2) Email marketing architect will understand the needs of program staff and the current client experience. a) In-depth situational analysis of email marketing activity that includes client interviews and email analytic review. 3) UNH leadership and program staff will understand the role email marketing plays in an outreach strategy that is client-centric, with an omnichannel approach, for Extension and the greater university outreach community. a) An outreach email marketing strategy applicable to Extension and integrated with all university outreach units. b) Support resources; 4) UNH office of Outreach and Engagement will secure necessary resources and will implement selected strategy. a) Implementation Action Plan 5) University CRM developers will be able to adjust the Salesforce instance to support the client-centric, omnichannel approach and 360° client experience. a) Engagement with UNH CRM team and outreach leadership b) A development roadmap provided to UNH IT
